Tuesday, 26 February 2013

Danica boosts Daytona's TV ratings from last year (The Associated Press)

Danica Patrick, center, prepares to get in her car before the start of the NASCAR Daytona 500 Sprint Cup Series auto race at Daytona International Speedway, Sunday, Feb. 24, 2013, in Daytona Beach, Fla. (AP Photo/Terry Renna)

NEW YORK (AP) -- With Danica Patrick starting from the pole, the Daytona 500's television ratings are much higher than last year's.