Richmond, VA (April 19, 2013)?Richmond International Raceway, in conjunction with Moovweb, has launched a new, mobile-friendly fan experience that now makes it even easier for race fans to purchase tickets to events directly from their smartphones. The new mobile ticketing site launched on April 10, and gives fans the ability to easily purchase event tickets, pit passes, access to fan zones and much more. To experience the new mobile sites, fans can go to www.rir.com on a mobile device and select the "Tickets" link next to an event.